In the mindset of quality rather than quantity, 2014 will continue to focus on handmade, back to basics products, creating a more meaningful relation between us and our belongings (an essential development in a world full of disposable products.)
Fitting to this developing trend is the customizable “Sandwichbike”.
Designed by the Dutch designer Basten Leijh, the Sandwichbike is engineered as a ‘sandwich’ of two weather-coated frames of layered plywood. Bound together by ‘smart cylinders’, the frames and components become a rock-solid piece of technology that is both durable and really cool looking.
The design itself is an ingenious simplification of the bike-building process, as it’s delivered to your door in a flat-packed box. Also, the ability to actually build your own bike allows you to understand it.
“I think that manufacturing these days is very anonymous and that will finally end in 'not caring for': products, raw materials, and in the end not liking the thinks you have. The result is that you will throw things away.”
With the Sandwichbike, Basten hopes to add more individuality and customization, something that could also be benificial to, say, the trend of food being delivered by bikes.
For instance, food delivery by bicycle is a growing trend in progressive urban areas. In cities like Amsterdam, Paris, Portland and New York City, where local restaurants and food culture are integral aspects of the cityscape, there is a need to seek out methods of delivery that are not only "green" but also more efficient than the traditional scooter or sedan with a car top sign.
By having a cool bike as transportation, the cyclist only needs to wear his or her restaurants branded shirt and carry a business identification card while working.
This is a just one example of how a buisiness could value creativily and sustainability by integrating bicycle delivery options into their business models.
We can all fit in when it comes to bettering our communities.